Fight against homophobia campaign announced

The provincial government has launched an anti-homophobia campaign asking Quebecers how open they  really are when it comes to sexual diversity.

According to CBC News, the campaign is meant to fully recognize the rights of individuals who are part of the lesbian, gay, bisexual and transgender community.

The campaign includes a series of television and radio advertisements depicting a same-sex couples going about their day. At the end of the ad, they share a kiss. The audience is then asked the question: "Does this change the way you thought twenty seconds ago?"

The government also created a more interactive version of the campaign online on their website:reallyopen.com.

The site presents stories of individuals with a range of sexual and gender identities where viewers are asked to honestly reflect on how comfortable they are with each scenario.

Quebec's minister of justice, Bertrand St-Arnaud, says the campaign is meant to motivate Quebecers to question their personal thresholds of openness.

The campaign will run until the end of March.

Flickr Photo by: Parti Quebecois (officiel)

STORY WRITTEN BY: JENNA MONNEY-LUPERT