Turning down the volume on ads

Ever notice how TV commercials are always louder than the show you're watching?

Well, Nina Grewal did.

The MP from British Columbia decided to do something about it. She introduced a private member's bill to ensure that the volume of commercials would be consistent with regular television programming. But her bill died when the federal election was called earlier this year.
Now, the Canadian Radio-television and Telecommunications Commission will take up her fight and introduce rules to make sure ads aren't louder than tv shows. The broadcast regulator promised to handle the issue last February, and has announced that draft regulations will be released by the end of this year.
The CRTC received just over 300 complaints about loud commercials in 2010, an increase over previous years.
Broadcasters like Shaw and Bell had argued that the industry should handle the issue on its own, with self-imposed regulations. But they will comply with the CRTC's decision.
Grewal called the move  “great news.”