CJLO's Metal Shows Get a Brand New Look! Part 1

CJLO is home to six "official" metal shows, and a few others (including mine), that mostly play metal but appear as red and not black on the CJLO on air schedule. Shows like mine understand the benefit of seeming like any ordinary ol' rock show, while playing some of the heaviest music. By making ourselves seem accessible and harmless, we fulfill every parental fear by luring virgin ears to the devil's music.

With that in mind, the six CJLO metal shows recently approached me for help in updating their look. Much as I have previously helped non-metal shows on CJLO channel their inner metalhead here and here, CJLO's metal shows wanted my help in presenting a softer, fuzzier image that would be more palatable to the general population, and bring in a fresh new audience. Of course, I was happy to oblige.

Up first is Sublime State of Doom, whose host Sean was looking to capture a look as bright and carefree as a sunshiny summer afternoon! It was a challenge to tap into the upbeat, party mood that he was looking to create, but with this new logo, his show's future is so bright, you'll wanna wear shades!

Orin from The Noisy Loft was concerned that people wouldn't understand that, underneath all the screaming and aggressive breakdowns, his show is really about friendship and having fun. Enter his new logo, complete with a cuddly new mascot, as cute as a button and ready for the pit. Now all this little guy needs is a name!

Up next, Burnt Offerings, with its aggressive show promo and foulmouthed host, presented one of my toughest design challenges. Then I realized that the underlying theme to Émile's show is really that of hope and freedom... and what better a symbol to represent that than a unicorn leaping over a rainbow?

Of course, I'm not done yet. Keep your eye out for part two of this rebranding challenge, when I take on Turn on the Darkness, Grade A Explosives, and Into the Coven!

--Hear Angelica on the airwaves every Wednesday from 7 to 9 PM on BVST, the best (and worst) rock 'n' roll, country, punk, and metal, from right here and around the world.